Method
method soap
Background
Method, a future-focused soap company, formulates the hand soap that sits on counters like modern decor.
Problem
Method does not have a deep-rooted connection or brand association with its users.
Ask
Build a deeper consumer community through a niche interest: theater and film culture.
helping Method actors get clean
Actors have notoriously tested their own limits and gotten too down and dirty:
Leonardo DiCaprio slept in real animal carcasses to prepare for The Revenant
Jared Leto gifted cast-mates odd gifts (dead animals) and refused to communicate with others once in his hair and makeup while filming Suicide Squad
the idea
Clean up your Method act.
the opportunity
Method can build a bond with a new community and relay that its soap is the solution for when the bit gets taken a little too far.
Spotlight how dramatic, intense and dirty method acting can be
Instill that Method soap is the only fix
the strategy
TV scripts
Method Actor Scholarship
Providing young actors from underrepresented communities with financial support for acting school
Elements:
Podcast mini-series with the recipients (actors on actors)
Guaranteed role in future Method commercials
Dramatized scents
Limited edition line of hand soaps for memorable actor personas
