Welch’s
Welch’s grape Jelly
Background
Welch’s delivers flavorful moments from farm to family through spreadable and sippable grape goodness.
Problem
Parents think fondly of the brand, but don’t think it’s right for their lives because juice is considered sugary and not something you drink everyday.
Ask
Get moms, who are looking for small wins everyday, to believe that Welch’s is real fruit-forward fun.
when life gives you grapes…
the truths
Welch’s has a product for everyone at any time (fruit spreads, sparkling juices, snacks, slushies and more).
Parenthood wouldn't be parenthood without the hectic energy of kids.
Just like real family life, Welch's is packed with fun, flavor and a lot of crazy.
the idea
Moms have crazy circling around them 24/7, but Welch’s is like the crazy, but reliable and fun aunt. Turn Welch’s into the jelly (glue) of the family.
Spread a little crazy.
Spread grape.
the opportunity
This is Our Jam:
Creds
Sarita Lokesh - Strategist
Max Poteat - Strategist
Hallie Bell - Art Direction
Elizabeth Youssef - Copywriter